Guyism: Beck’s Sapphire ‘No Diggity’ commercial won the Super Bowl

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Beck's Sapphire 'No Diggity' commercial won the Super Bowl Feb 4th 2013, 14:20 Millennials are the new target demographic for most beer brands, and there is no better way to reach us than through Blackstreet’s No Diggity. That’s exactly what Beck’s did with their Super Bowl commercial. I’m just going to pretend that it makes sense to find Nemo serenading a bottle of beer. Not only would thinking too deeply about it hurt my brain, it would also kill my buzz. The ad served as a great introduction for Beck’s Sapphire, but the real winner is Australian musician Chet Faker. His version of No Diggity was ranked the #12,005 paid mp3 on Amazon before the Super Bowl. It’s safe to say it will see a significant jump today. Media files: Beck's Sapphire 'No Diggity' commercial won the Super Bowl - Guyism

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